The coffee is cultivated within well managed family owned farms. These farmers take great pride in their meticulous attention to detail, from year round farm management to quality control in the processing of the crop. The end result is a consistently superb product. This year’s crop can handle a bit of heat, giving the coffee an oily appearance.
This coffee is sourced from family owned farms organized around the Asociación de Productores Cafetaleros Selva Central (APROSELVA), which was established in 2012 to support coffee producers in central highlands of the Junín Region, Peru. APROSELVA provides training and financing aimed at improving coffee quality and yields to increase farmer earnings. On average, each producer cultivates 10 hectares of land with a diversity of crops including coffee and citrus fruit. The coffee producing community has maintained a rich indigenous culture and many people continue to speak native languages like Quechua.
Coffee came to Peru in the mid 1700s and was most likely introduced by Dutch immigrants. The Dutch brought the Typica variety which still dominates especially amongst the older farms and micro-farms. The first coffee plantings were in Chinchao, Huanuco in Selva Central and disseminated from there to the Northern (Cajamarca) and Southern (Cusco and Puno) regions of the country. Peru had its first coffee shop in 1771 in Lima and started exporting coffee in 1887.